Rogério Mauad
Founding Partner, Strategy & Medical Affairs
Rogério Mauad is a senior Medical Affairs and strategy leader with 15+ years of experience in the pharmaceutical industry, with a primary focus on Ophthalmology and relevant exposure across Immunology, Neurology, Cardiology, and Respiratory diseases. His career uniquely integrates Clinical Research, Medical Affairs leadership, early pipeline strategy, product planning, and launch excellence.
He most recently served as Head of Medical Affairs at Roche Brazil, leading the Ophthalmology and Immunology teams. In this role, he drove multiple ophthalmology pre-launch and launch strategies, coordinated a national clinical trial with 15+ sites, and led a multiregional fellows' training program across more than 10 institutions, strengthening medical education and real-world evidence generation nationwide.
Prior to Roche, Rogério spent over 11 years at Novartis, holding progressively senior roles across Medical Affairs, Marketing, and New Products Strategy. As Senior New Products Manager and acting Head of Medical Affairs for Gene Therapy, he created and led a new strategic unit supporting early and late-stage pipeline assets and coordinated cross-functional planning across multiple therapeutic areas. Earlier, he led medical and marketing strategies in Ophthalmology, working closely with Retina KOLs nationwide.
Rogério's foundation in Ophthalmology was built as a Clinical Research Coordinator at Federal University of São Paulo (UNIFESP), where he coordinated 12+ clinical studies in Ophthalmology, managing regulatory submissions, site operations, patient recruitment, and GCP compliance — a background that still defines his strategic perspective today.
Beyond his corporate career, Rogério is also a recognized entrepreneur and national reference in Medical Affairs education in Brazil. As Founder and Executive Director of PharmaPrime, he built one of the country's most established platforms for Medical Affairs, MSL, and scientific engagement training, personally leading the development of hundreds of MSLs and medical leaders now working across major pharmaceutical and biotech companies in Latin America.
Rogério holds an MBA in Business Management, a Specialization in Clinical Research from Harvard Medical School, a Master's degree in Science, and a Bachelor's degree in Biomedical Sciences. He is fluent in English, Portuguese, and Spanish.
At OBBA, Rogério brings together deep Ophthalmology and Retina expertise, senior-level Medical Affairs leadership, first-hand clinical research experience, and a strong entrepreneurial track record in capability building, enabling global companies to make high-confidence strategic decisions in one of the world's most complex and promising ophthalmology markets.
Link to Rogério's LinkedIn Profile
Tiago Calvente
Founding Partner, Strategy, Market & Business Development
Tiago Calvente is a senior Strategy and Business leader with 25+ years of experience in the ophthalmology market, building his career across sales leadership, marketing strategy, market access, and business development within global pharmaceutical, surgical, and diagnostic companies.
He began his career with over a decade in commercial leadership roles at Alcon and Novartis, where he held progressively senior positions in sales management, including five years as Regional Sales Manager for Northeast Brazil. During this period, he led high-performance teams, doubled revenue through innovative product launches, and achieved market share leadership in Glaucoma and Dry Eye across both private and public markets.
Tiago later transitioned into Senior Marketing and Portfolio Leadership roles at Novartis, Alcon, Johnson & Johnson Vision and Carl Zeiss. Across these organizations, he led multiple successful launches and large portfolio strategies spanning Glaucoma, Retina, Dry Eye, Cataract, Contact Lenses, surgical and diagnostic platforms. His experience includes:
- Development of access strategies from scratch for new surgical devices
- Large-scale launch orchestration, including events with 1,000+ HCPs
- Direct-to-consumer (DTC) campaigns, including national presbyopia initiatives
- Local distributor models and LATAM partnership strategies with global companies
From 2022 to 2024, Tiago served as Ophthalmology Squad Lead at Roche Brazil, where he was responsible for the strategic entry of Roche into the Brazilian ophthalmology market with Vabysmo, structuring the go-to-market model, stakeholder strategy, and launch execution.
He has also acted as Expansion Partner at Grupo Hospital Opty, leading growth initiatives, operational scaling, and strategic partnerships for one of Brazil's leading ophthalmology hospital networks.
More recently, Tiago has operated as an Independent Consultant for Ophthalmology companies and clinics, advising on:
- Market research and opportunity assessment
- Commercial team capability development
- Customized marketing narratives aligned with Brazilian regulatory frameworks
He is also the Founder of Blink Care, a healthtech focused on innovative dry eye management solutions, which he developed from concept to early commercialization.
Tiago holds a Bachelor's degree in Business Administration, a Specialization in Marketing, and MBAs in Business Economics and Hospital Administration in Ophthalmology from leading institutions including IPEPO / UNIFESP and FGV.
At OBBA, Tiago brings deep commercial execution, market access strategy, portfolio leadership, and go-to-market design expertise, ensuring that global ophthalmology innovations are translated into scalable, compliant, and high-impact business models for Brazil.
Link to Tiago's LinkedIn Profile
